by
admin
on
Oct 15, 2012 • Devdarshan Chakrabortyy, Director, PRCIMS, on PR as creating a brand image (As told to Education Times) Public Relations, as it is practiced in India today, is a part of a global set of communications best practices that include elements of marketing, brand building and corporate image building. It is not just the corporates, but individuals and...
by
admin
on
Oct 9, 2012 • There is no denying it – 2012 is the year of social media. Facebook crossed 1 billion users last week, and companies not only have Twitter pages, but rigorous social media protocols. With attention spans that prefer snippet-like content, how can you adapt these changes into the most essential of PR documents – the press...
by
admin
on
Jul 3, 2012 • As a student, whatever you believe about the Public Relations industry – add the following. PR is not what it looks like For many, PR = throwing parties, high-profile networking and generally looking glamorous. For most in the PR industry, it’s almost none of the above. There’s a LOT of of writing, making phone-calls, and...
by
admin
on
Jun 18, 2012 • When you become a familiar with the concept of crisis management, it’s easy to spot it in the media. And who better to learn it from SRK, who has effortlessly brushed off a hat-trick of controversy in the last few months and retained his brand equity. The background Allegedly drunk SRK brawls with security...
by
admin
on
Apr 12, 2012 • In the corporate world of today, the goodwill of an organization has become one of the paramount assets. It is not just a formal campaign but it reflects from every aspect, every dimension that a company deals in, involving all its stakeholders such as the media, the employees, the community groups, shareholders and most importantly...
by
admin
on
Apr 6, 2012 • Growth as said is incomplete without the acquisition of knowledge about the shades and subtleties of evolution. The veracity of this lesson has been amply demonstrated by the course of the Indian public relations industry. Times are changing – once again – for the Indian public relations industry. Indian companies started to slowly transform themselves...
by
admin
on
Apr 6, 2012 • Public relations specialists communicate with the public on behalf of companies, organizations or governments. They are also called communications or media specialists. A public relations specialist spreads his or her employer’s or client’s message to the public, often using the media as a conduct. Writing, problem solving, decision making and research skills are also a...
by
admin
on
Mar 26, 2012 • Whenever we see an advertisement in a hoarding nearby, or while crossing a street, a newspaper show-casing a product in major part of its space, listen to a jingle in the radio while we are enjoining our favorite radio station; the urge to know about the product and to decide on the product is made...
by
admin
on
Mar 22, 2012 • Mark Chattaway is a globally known senior PR professional and consultant who is not only specialist in pharma, hospitality and other sectors but also is a partner of global network of PR consultants baird’s CMC. Here is the TED talk by Mr. Chataway -
by
admin
on
Feb 6, 2012 • The changes that India faces are, thus, on several fronts–some domestic, others global. And all of these changes throw up for India, the challenge of keeping pace with them. Hindustan Times wrote it as introducing the 9th Leadership Summit. The topics discussed and debated were from different segments by various speakers. PRCIMS students went to...
by
admin
on
Feb 6, 2012 • Ansal API is a leading real estate developer in India with over 40 years of experience in the real estate sector. The Company is engaged in the development of integrated townships and other large mixed-use and stand-alone developments in the residential, commercial and retail segments with a focus on large-scale mixed use developments, particularly in...
by
admin
on
Feb 6, 2012 • Cipla is the market leader in sales with 1,127 million USD. The origins of Cipla can be traced back to 1935, when Dr Khwaja Abdul Hamied set up “The Chemical, Industrial and Pharmaceutical Laboratories Ltd”, popularly known by the acronym Cipla, in a rented bungalow, at Bombay Central. Cipla was registered as a public limited...
Join Us!